One of the only newsletters I subscribe to is Now I Know, which emails you a relatively short article everyday about something peculiar and interesting.
Yesterday’s entry was about Westvleteren 12, a Belgian beer that’s brewed by ten Trappist monks in the small town of Vleteren and is considered by many to be the best beer in the world. Part of the reason for it’s popularity is how scarce it is, they only brew beer for ten weeks a year, which yields about 20,000 cases of the stuff. They also only charge $1.50 per bottle.
It’s sold on a first come first served basis and it goes quick. They also have a hotline you can call to find out when it goes on sale. I’d love to get my hands on a bottle of it, although resellers apparently jack the price up sometimes as high as $40 per bottle.